At Coop Tullholmen in Karlstad, Isabell Johansson’s new Friday ritual involves setting out fresh herbs she’s grown right inside the store. With a small in-store farm from Grönska, she’s helping turn a routine grocery visit into something special, sparking conversations and a little extra life in the produce aisle.

At ICA Nära Roslagstull, brothers Andreas and Philipe Niklasson are transforming the family-owned store into a model of sustainability. With Grönska’s GrowOff hydroponic farming cabinet, they’re offering ultra-fresh, zero-waste greens while creating an innovative experience for their customers.