GrowOff in Grocery Stores

Zero waste. Maximum taste.

Growing fresh greens in-store minimize your waste, boosts freshness, and elevates the shopping experience. GrowOff is a sustainable choice for the planet as well as your business.

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Grow herbs and salads directly in your store

Grow up to 300 plants per month

Takes up less than 1 m² - and no need to remodel the store

Zero waste, perfect for complimentary greens

Working time: 2,5 hours per month

Superior quality and no waste

Never throw away a plant again!

With GrowOff in your store, you can offer customers premium, ultra-fresh herbs and greens—without worrying about shelf life or maintenance challenges. Say goodbye to plant waste and hello to customers coming back for more.

Fresher crops means healthy business

Cutting out transport keeps the plants vibrant and resilient, giving them a much longer lifespan right on your shelves. Plus, being grown locally in-store means they’re fresher and healthier, with zero pesticides—perfect for customers looking for quality they can trust

Good for planet is good business

GrowOffs can be found in grocery stores of all sizes, all over Sweden.

Read customer cases →

“We can see that our customers prefer buying the herbs we’ve grown here in stead of the normal products we order in.

- Isabell Johansson

How it works

1. Insert cassette

The GrowOff cassettes are pre-seeded and covered with a film that helps the seeds to germinate. When the cassette is inserted, The GrowOff recognizes the crop and starts watering

2. Peel off film

When the seeds have sprouted after 3-5 days, it’s time to peel off the film. We’ll give you instructions on how and when in our app and through a light on the GrowOff.